
The shop’s popularity grew through its dynamic social media presence. As shoppers constantly filled their online store, orders poured in from all corners of North America. Furthermore, their strategy expanded to uploading videos on YouTube for project tutorials, and they began sharing fast quilting tips on TikTok.
Not only did the shop’s online success flourish, but the physical space also played a vital role. Divided into two sections, the shop boasted a massive size. One of these sections was dedicated to serving as a retail area where customers could visit, shop, and have fabric yardage expertly cut. Meanwhile, the second room was a treasure trove of online sales, brimming with fabric bolts awaiting display. In addition, they had set up a designated area specifically for filming their engaging video tutorials.
During a visit, a guest inquired about the shop’s familiarity with digital quilting machines. These innovative machines streamline the quilting process, requiring adjustments only after completing each row. Intrigued by the idea, the owner wholeheartedly embraced the concept of incorporating a long-arm machine into their studio. The prospect of offering this service to customers as an enticing add-on presented itself as a valuable opportunity. This strategic move could potentially assist in offsetting the initial investment cost of the machine.
