
Dungeons and Dragons is a tabletop role-playing game for groups of players to fight off evil monsters and go on legendary adventures. It was huge in the 80s but died in the 90s and early 2000s. With the addition of YouTube and Twitch streaming, more and more people were getting involved again.
One of the employees mentioned his group was having trouble finding a space to play and a place to buy books and mini figures for their campaigns. The owner thought it could be a great idea to expand their business to include DnD merchandise, which proved fruitful as they were getting more and more people buying their products.
The business next door had gone under a few months prior and had been vacant ever since. More and more customers kept telling the owner how they wished they had a space to play DnD, but nothing was available. This gave him the idea to expand his space. The landlord had offered him the space for a discounted price if he wanted to expand his store, and now was the perfect time to take advantage of that.
