Leigh anticipates a substantial increase in inventory, encompassing dresses, shoes, and accessories, as part of her expansion plan. She believes that offering a wide range of sizes for customers to try will yield significant long-term benefits. Additionally, she recognizes the importance of regularly introducing new styles. She also understands the significance of keeping popular ones in stock and retiring unpopular designs. While she has secured funding for most of the renovations, she still requires additional financial support. This support is needed for essential aspects like displays, dressing rooms, and acquiring fresh inventory.

Leigh aimed to be the ultimate destination for every bridal party and started gathering cost estimates for her plan’s essential elements. Leigh already benefits from significant word-of-mouth advertising. She also enjoys a popular presence on social media and has a strong referral network within the bridal industry. She believes that these assets enable her to offer brides and bridal parties a unique experience that distinguishes her from the competition. Additionally, she anticipates rapid growth in her customer base.