He didn’t feel prepared to open a new restaurant. Furthermore, he immensely enjoyed the simplicity of managing just one brick-and-mortar store, confidently entrusting his staff to handle tasks during his days off. Yet, his unwavering belief in the potential enjoyment his food could bring to a wider audience persisted.
Moreover, he had heard about food festivals and truck rallies occurring in cities like Orlando and Tampa. The idea excited him greatly, and for the past few months, it had been a constant contemplation. This concept held the promise of providing the extra exposure he sought. This was especially true since those towns were conveniently accessible for potential visitors to his restaurant.
While evaluating the purchase of a food truck, he found the price of a brand-new truck with a new kitchen somewhat intimidating. During discussions with the sales representative, they extended an offer. This offer was to incorporate customized graphics featuring his company’s logo on the truck. Undoubtedly, this venture would require an investment. However, he remained confident that it would yield substantial returns in the long run.
