Karen believes she has a loyal customer base based on in person feedback and online reviews. Online reviews, exceptional marketing, and word-of-mouth are driving her growing customer base. She has been researching the costs of new greenhouses and accessories, as well as additional equipment and employees. Karen and her team can install the greenhouses and required accessories, yielding cost savings for the setup. Her current property also has plenty of space for new greenhouses.
Karen’s Nursery and Greenhouse offers local foliage and flowers plus a few exotic favorites to her growing clientele. She has had great success in educating the community about the best plant choices for the region and she serves both retail customers as well as local contractors. Her business is well-known for quality plants as well as the best in garden supplies and reliable services. As demand increases for her flourishing plants, trees, flowers, vegetable plants, and more, Karen has decided the time has come to expand her greenhouse operations since most of the plants she sells she also grows.
Karen anticipates that the expansion will drive her customer base growth. This implies she won’t need to factor in new employee salaries when seeking her desired loan. Next, she examines financing choices to cover the required greenhouse, accessory, and equipment costs. After weighing these options, she concludes that a short-term loan suits her needs best.
Her expanding client base, along with the continual business growth and impressive sales, together with her strong financials and credit history, led Karen to secure a $200,000, 24-month loan. This loan would cover the greenhouses, equipment, and accessories. Pleased with the interest rate, she was confident in repaying the loan on schedule.
Thanks to her timely actions, the team finished erecting the new greenhouses during the “off season.” This allowed them to meet the needs of spring and summer, the peak periods for plant sales. After training her new employees and getting them established, Karen observed a clear rise in customer numbers. These clients valued the staff’s expertise, fair pricing, quality products, and top-notch service. Additionally, with the new greenhouses, Karen managed to meet customer demand smoothly, even during peak seasons. Remarkably, within only 18 months, Karen had made substantial strides in repaying her loan earlier than expected.