What If the Shop Could Be More?
Slinging coffee and pastries is a common theme, but the owners of this shop had always wanted to do more. As things calmed down and business became consistent, they decided to talk about whether that was still an option. Opening up the doors to different parts of the community for events was something they thought would make them stand out.
The Process of Change
The owners quickly jumped into gear once they agreed they still wanted to serve the community. They started looking into other coffee shops that had done the same thing and how it all worked. It took some time to go through ideas and agree on the process but both owners wanted to go forward with the plan.
Having a space for groups and events was the main focus of the upgrade to the shop. Being able to advertise it and make sure businesses knew it existed was also important. Making changes to the shop layout and advertising was likely to cost around $150,000, so the next step was finding funding.