Liz knows her selection of quality, attractive, and well-fitting merchandise ensures her customer base’s loyalty. With expecting growth, she firmly believes they would readily support her if she adds children’s wear to her current offerings. Additionally, she confidently expects her customer base to naturally expand, expecting to growth through the strategic addition of children’s clothing and accessories. This expansion will occur through the strategic addition of children’s clothing and accessories. This curated collection will not only attract parents but also resonate with grandparents, close relatives, and even friends within her community. Moreover, this inclusive approach ensures that a wide range of potential customers will find something appealing in her store.
Liz researched the options, considering the addition of children’s clothing and accessories as well as the displays that would be required, all while expecting growth. Furthermore, she plans to invest “sweat equity” to rearrange the store’s interior, adding a children’s play area for shopping parents. She also realizes moms love upscale stylish clothes and also desire fashionable functional clothes for their infants, toddlers, and children. This is evident as many moms and dads have requested matching outfits for special occasions.