Some people detest cleaning, others do it out of necessity, and a few seriously enjoy it. That realization created the opportunity for a young entrepreneur to start their first successful business, a commercial cleaning business for businesses in the area. It was a dream come true.
The business thrived, and an aura of invincibility surrounded it. However, as is common, a wrench disrupted the smooth operation. A national cleaning company, backed by extensive marketing, emerged in the town’s scene. Although the local company still held contracts, some customers opted to switch allegiances, making it challenging to attract new clients. The company’s future appeared precarious, and it urgently needed a transformation.
The company and its owner exuded a go-getter attitude – that had never been the problem. However, the challenge arose when they found themselves as a small fish in a large pond, causing obstacles. Rather than abandoning the dream company, which the owner still had unwavering confidence in, she took proactive steps to explore options. After meticulously analyzing the numbers and evaluating the potential, they decided that a $250,000 loan could be the answer. This financial boost would kickstart a dynamic local marketing campaign and empower the company to upgrade its services and equipment.
The owner felt a little overwhelmed at first due to the multitude of small business loan options. However, after consulting with the local small business networking group, she gained a better grasp of what could work and what might not. The owner found the idea of an asset-based loan excellent because they could use all their existing business equipment as collateral. Moreover, they had everything necessary to qualify, and the loan offered flexibility, prompting the owner to proceed.
Empowered by the loan funds, the owner launched a marketing campaign with great enthusiasm. While exploring lending options, she also devoted time to learning effective marketing strategies. Recruiting an experienced employee proved fruitful as the business name swiftly gained popularity in the community. The lost customers were swiftly replaced by a stream of new clients, and as a result, the company’s growth remains unceasing to this day.
Valerie has over 16 years of experience as a professional writer of blogs, eBooks, articles and press releases, with a focus on finance and alternative lending. Valerie resides with her family in Texas and is passionate about her horses.
